BIZWRITING WORKSHOPS

SKILLS TO SHARE, WILL TRAVEL

Natalie Canavor and Claire Meirowitz, authors of The Truth About the New Rules of Business Writing, believe this book is a terrific teaching tool. But we love in-person opportunities to talk about good business writing and to show people how to do it.

We offer a range of workshops to help groups, and whole organizations, improve their writing with hands-on experience and feedback.

Sessions can vary in length and are crafted to the needs of specific industries and the organization’s communication challenges. We highly recommend a series of developmental workshops for best results.

What can better writing accomplish for an organization? Good writing makes businesses, nonprofits, government agencies and any other kind of organization more efficient. It saves untold amounts of time and avoids many expensive mistakes.

Well-written proposals win contracts ... good customer materials build solid business relationships ... excellent reports persuade ... e-mails crafted to their purpose motivate those receiving them, and so on.

Today we substantially depend on writing for business transactions and good relationships. Writing quality determines which organizations, and individuals, are perceived as credible, professional and persuasive. To compete, collaborate and lead effectively, we need to write successfully.

Many companies could benefit hugely from raising the bar on writing quality within their organizations.

Some subjects we can deliver:

• Powerful business writing: As simple as 1-2-3
• Writing for the digital world
• E-mail power: The how to’s of etiquette, efficiency and effectiveness
• Good writing, good relationships: How to use the written word to build strong relationships with clients, prospects, colleagues, vendors, supervisors and staff
• The inside story: Using professional writing strategies to sharpen messages and get results
• Editing: A dirty job but everyone’s got to do it, and here’s how
• Business letters, 2010 style
• They’ll thank you for sharing: Make those reports, memos and white papers clear and persuasive

Tailored for your organization

All of our workshops are interactive, hands-on experiences customized to your business or profession, and they focus squarely on the problems you identify (or we help you identify). They provide ideal opportunities for every participant to practice his or her writing skills and get feedback.

For workshop series and structured programs of progressive learning, we work closely with you to determine goals and immediate, as well as long-term, outcomes.

Ask also about our one-on-one coaching program. It’s ideal for busy executives and because strong writing is a potent leadership tool, represents an excellent investment.

Here are some comments from our workshop participants.

The workshop woke me up and served as a great reminder that it is worth the time and effort to think through headlines, subheads, leads, quotes, etc. and not just continue to use the same tired wording and templates because it is easier to do so. My biggest "take-away" was to really think of the audience I am writing for.

Lisa Becker
Public Relations Associate
Cold Spring Harbor Laboratory

The presentation was very informative, and I picked up many more tips than I thought. You both really know your stuff. I appreciate the time that you put into the program.

Linda Berke
President
Taylor Performance Solutions, Inc.

Just wanted to let you know I really enjoyed the workshop and took your message straight home! That is, I opened three letters to school superintendents I was just about to mail, checked out my “passive sentences” level — which was about 27 percent — and rewrote the letters. Got it down to 7 percent! 

Viola Quintero
Board Member
Long Island Fund for Women & Girls

Your presentation was clear, professional and informative, and challenged me to think about everything I commit to writing.

Sheila Ziegler
Account Executive
Bradley Marketing Group