WHEN YOUR WRITING SUCCEEDS – SO DO YOU
When you write it right, your e-mails get the response you want ... your proposals win ... your reports impress ... your sales materials persuade ... your blogs stand out ... and your résumés unlock career doors.
That’s why two experienced professionals wrote THE TRUTH ABOUT THE NEW RULES OF BUSINESS WRITING — to help savvy businesspeople get ahead in today’s pressure-cooker digital world.
This book shows you what to say and how to say it. Instead of using traditional classroom approaches and grammar lessons, we share examples, models and tricks-of-the-trade that you can easily adopt to jumpstart your own writing and make it work.
Using the book is as easy as 1 - 2 - 3:
First, we show you what good writing looks and sounds and feels like, so you know exactly what you’re aiming for.
Second, we give you a step-by-step process to use that tells you how to think through virtually every writing challenge you’ll meet. We equip you to figure out the content, organization and style that works best — whatever your goal.
And third, we demonstrate how to apply these ideas, techniques and tricks-of-the-trade to today’s print and e-media. You’ll even be ready to handle new communications tools that don’t exist yet!
WHY GOOD WRITING COUNTS TODAY
More and more, we depend on writing to deliver our messages to clients, prospects, managers, vendors, colleagues, and collaborators. So yours must be crystal clear and well thought—out to make your case - or even get read.
Even more: Today, it’s the flow of e-mails, customer correspondence and other written communications that build our relationships. And our everyday writing often shapes how our supervisors and customers judge our professionalism, though they may not even realize it. So good writing helps you achieve your long-range goals as well as your immediate ones.
WHO’S THIS BOOK FOR?
Everyone who communicates for business purposes. This includes people who work for companies, nonprofits, government and education. Entrepreneurs. Consultants. Salespeople. Professionals of every kind, certainly including lawyers, accountants, scientists and technology specialists. People who have jobs and want promotions... people who need jobs, or want different ones ... people who are in school and need to explore the job market. Managers and aspiring managers. People who want to be leaders. (Did we mention that writing is an amazing leadership tool?)
Here’s what’s in the book. Take a look and see how it can help you. >>
Here's Truth 7: "Me"-focused messages fail.>>
|
